Email Marketing

Grow and perfect your email list

Email marketing is your route to a permanent customer relationship

Think of email marketing as the building of a virtual relationship between your business and your current and potential customers, beginning with the inbox and extending throughout all internet channels. It’s by far the easiest, fastest, and least expensive way to directly send a commercial message to a mass audience. And it prompts the customer to respond back with equal ease, speed and economy. Add the advantage of being able to quickly target, track and measure the results of that message and it’s undeniably one of the most powerful tools, if not the post powerful selling tool for marketers now and for the foreseeable future.

Why email marketing?

In email marketing, the communication between seller and buyer is ongoing and dynamic. Its purpose is to sell not with high pressure, annoying, “get-in and get-out” techniques, but by engaging the customer with instructive, informative, and interesting content that will inspire the sale, keep the relationship going, establish trust, brand loyalty, repeat business, and encourage spreading the word. Your customers are valuable. Keeping them engaged drives revenue and decreases costs.

Email marketing is effective, flexible, inexpensive, and easily measurable

Email is to marketing as epoxy is to glue. It’s powerful and it sticks. The results are immediate, targeted, mobile, and sharable. With the help of web-based email marketing software, emails can be constructed professionally, attractively, and quickly with design elements and image-rich templates if a graphic designer isn’t handy or in the budget. Social networking links extend the reach of your message to Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube.

You have the ability to easily crunch the numbers to evaluate performance and their return on investment directly from an email marketing campaign by viewing opens, click-throughs, forwards, conversions, and subscribes. Campaigns can be tested, refined, segmented and evaluated very quickly, offering the potential to grow exponentially as content gets repeated, Tweeted, forwarded, and updated.

At its core, email marketing offers the ability to personalize the message, bringing the customer directly to a website, shopping cart, blog or video… while their fingers are already clicking their mouse, working at their tablet and checking their cell phone. Links in an email message can connect customers to a mobile app, let them sign up for a webinar, send feedback, take advantage of a discount coupon or special offer, register for an event, or receive a gift for “opting in” as they go about their daily computing activities…reading the news, buying a product, researching a topic, sharing experiences.

Some interesting data:

  • In 2013 there were nearly 3.9 billion email accounts worldwide. That figure is expected to increase to over 4.9 billion by the end of 2017, representing an average annual growth of about 6%.
  • 92% of internet users have at least one email account and check their inboxes more than six times a day.
  • 92% of internet users have at least one email account and check their inboxes more than six times a day.
  • The average delivery rate of email marketing is 96%, with an open rate of 27.4%, and an average click-through rate of 4.5%.
  • Email marketing is recognized as second only to search engine marketing as the most effective online marketing effort.
  • 74% of email marketers report having an “excellent” or “good” ROI in 2013, and 32% believe it will eventually produce ROI.

How we can help your business achieve best results with email marketing

We help our clients develop prospects and retain customers by setting up, customizing, monitoring and administering their email marketing programs. Once we learn about our client’s customers, services and unique business structure, we develop an email strategy by first selecting the email software that best matches their needs.

Running an email marketing program requires engagement, interaction and analysis. We answer incoming emails and monitor auto-responders, making sure customer requests and questions are answered and their purchases and feedback are acknowledged. We send frequent emails, keeping them constantly informed of new products, special deals and announcements. Our goal is to retain our client’s customers for a lifetime. We keep our client’s emails on target, keeping only the most effective email messages. Every email interaction is analyzed, email metrics are studied, and we split-test campaigns for better results.

See how email marketing can help your business grow

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